Why are E-commerce Businesses more Intensive on Mobile Marketing?

With the arrival of technology, digital marketing has taken a new form. Mobile marketing is all the rage these days due to its effective results. The ease of reaching the maximum number of users in any part of the world has made it a leading marketing strategy.

Additionally, the merger of mobile and push notifications in Android and iOS push notifications has further maximized the global expansion of e-commerce. It is why eCommerce entrepreneurs prefer mobile marketing. You know the power of mobile marketing, and you understand what push notifications can do.

For the sake of simplicity, let’s explain why eCommerce businesses are focusing more on mobile marketing.

Age of mobile:

According to “Statista”,, there are currently over 3.5 billion active smartphone users worldwide. It means that mobile is one of the most effective ways to reach the maximum audience in any part of the world. It is one of the fast ways to communicate.

Most viewers have a smartphone with them all the time. It means you can reach them anytime in seconds. You have the freedom to build a solid customer base with minimal effort.

Easy integration with push notifications:

One of the most significant advantages of mobile marketing is integrating push notifications. It doesn’t matter which platform a customer is using. You can send both Android and iOS to users.

You can also use rich media content with push notifications. It means that you can use text, graphics, images, videos, gifs, emojis, etc., to make information more effective.

Also, you can use segmentation and personalization with push notifications. It means that you can send automated and personalized messages based on the user’s interest. It will motivate the public to take immediate action

Access to social media via mobile phones:

According to “Datareportal”,, there are currently 3.96 billion active social media users worldwide. Of these, 3.91 billion access social media through cell phones. It means a vast platform where eCommerce owners can easily communicate with audiences around the world.

The point is, social media is one of the biggest advertising platforms. It’s inexpensive and has been proven to work in the past. He is known to offer free advocacy to the public through tweets, link sharing, posts, and more.

Greater reach and accessibility:

Anyone with a smartphone is a potential customer. It means that eCommerce owners have a large user base. It means many opportunities to promote prospects.

Nowadays, most users like to shop online. They prefer mobile apps for shopping. It offers a unique shopping experience. The mobile app provides the customer with better search results and better payment options. You can also use it to compare products.

Also, customers can easily access offers anytime and anywhere via their mobile phone, which is why in-app marketing is setting new records. For this reason, the focus is on mobile marketing.

Inexpensive:

When it comes to  expenditure money on marketing, traditional marketing costs a lot of money. Small and medium-sized enterprises, therefore, hardly have the necessary budget. On the other hand, mobile marketing is inexpensive.

IT gives small and medium-sized businesses, in particular, a huge opportunity to run ads at a much lower cost. One of those inexpensive services that can provide better results is SMS service. It has an advanced open rate than email. E-commerce business owners can quickly run a mobile SMS marketing campaign. It allows them to speak personally to users. As a result, they achieve practical results with minimal effort.

Instant Results:

Mobile Marketing is an effective way to reach audiences in every corner of the world instantly. It means that eCommerce business owners who have new items can use mobile marketing to reach audiences immediately.

The benefit of this marketing campaign is that it motivates users to seize the opportunity as soon as possible. Also, access to marketing efforts is easy. There are many analytical tools out there that can provide instant marketing results. It gives eCommerce owners a chance to access their advances. It also gives them time to sort out the cons and various other issues.

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Effective Communication:

Mobile marketing offers two-way and effective communication. It helps build a strong customer relationship. Mobile app creates confidence in the mind of the user. It helps in gaining a brand identity. As a result, eCommerce business owners get a solid customer base.

It not only helps in attracting existing customers but also in attracting new customers to the platform. As a result, the company will generate more revenue from both existing customers and new customers. It also saves free advice from customers.

Controlled Marketing:

Mobile marketing is dependent on both the seller and the buyer. Ecommerce owners can start a mobile marketing campaign using Android or iOS push notifications. You can send push notifications at any time and as often as you want.

On the other hand, the buyer has the authority to accept, display, reject or unsubscribe from the push notification service. It means that mobile marketing is only beneficial if it is used effectively. It is why the results are compelling.

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Bottom Line:

The main requirement of eCommerce business owners is to get more customers for the platform. Often they try to achieve this in different ways: attract more visitors with lead generation services, increase the number of buyers after conducting an e-commerce cro audit. They are looking for a solid customer base to help them move forward quickly. Mobile marketing forms this basis. Mobile marketing offers them an excellent opportunity to reach audiences in every corner of the world. It enables small and large companies to build a relationship of trust with customers.