Hashtags For Instagram Growth & Where To Find Them

Hashtags on Instagram are effective. They can aid in expanding the audience for your articles, drawing in more specialized followers, boosting engagement, and creating a more appealing and recognizable brand image. In this article we will let you know about Hashtags For Instagram Growth.

What do hashtags on Instagram mean?

A word or brief phrase with a pound sign (#) or number sign (#) upfront is referred to as a hashtag. Social media sites like Instagram, Facebook, and Twitter utilize hashtags to group posts by topic.

What makes hashtags significant?

Instagram’s sorting function is primarily handled via hashtags. It’s challenging for Instagram to effectively provide suitable material to the right people, with 95 million photographs submitted daily on the platform. Hashtags can help your content get found by online users who are most interested in it.
The value of hashtags in this context: “A hashtag is similar to a funnel. For instance, the hashtag #marketing is extremely inclusive and draws posts of various kinds. We’ve discovered that #digitalmarketing or #marketingmotivation helps us reach a more specialized, niche audience. We are attracting more of the correct people because the audience using these hashtags is attempting to focus their search on the marketing services we provide.”
Hashtags are a better method to organize your postings into categories. They assist your target audience in finding you and helping you reach your target audience. Additionally these users are more likely to interact with your post since it answers their questions.

What Hashtags Are Brands Using in 2023? [Data]

The HubSpot Blog polled over 1,000 marketing professionals to learn how they will use hashtags in their Instagram strategies in 2023. Here is what we discovered:
In their Instagram strategy, 82% of marketers use hashtags.
For Instagram, 85% of marketers have a documented hashtag strategy.
81% of marketers claim their Instagram approach has succeeded due to using hashtags.
Sixty-two percent of marketers utilize four to nine hashtags in a post to their Instagram account.
53% of marketers claim that most brands they promote use branded hashtags.
37% of marketers claim that using trending hashtags has been the most successful strategy when publishing on Instagram.
66% of marketers choose their hashtags based on Instagram’s hashtag recommendations.

58% of marketers search for hashtags by looking at rival businesses or accounts that publish content that is comparable to their own.

The captions of feed posts (35%), Instagram stories (39%), the captions of Instagram live videos (38%), and the caption and comment sections of Instagram Reels videos (33%), according to marketers, are the most common areas to utilize hashtags on Instagram.

According to 46% of marketers, using a combination of hashtags in a post’s caption and comments is the most successful approach.
Instagram hashtag categories
Hashtags are incredibly flexible small text fragments. They can create a community, increase the visibility of your account, or draw like-minded people to it.
Examine the most popular hashtags you can employ and their classifications before deciding on a collection of hashtags for your posts.

Top Instagram Hashtag for Businesses

types of hashtags for business accounts on Instagram You can use the following hashtags to increase your visibility on Instagram, whether you’re a social media manager for a company, a small business owner, or a lone proprietor.

Hashtags for products or services:

Businesses utilize product hashtags for posts about their available goods and services. Typically, this will be general, like #hairsalon or #knitwear.
Industry niche hashtags are more precise than your product or service hashtags and are used to describe your work. Examples are #handmadeknits or #blackhairsalon.
Using branded hashtags might help you create a community focused on your company or brand. This may serve as a slogan. It may also be the name of a particular item you sell or even the name of your company.

Hashtags for campaigns:

If you’re running a sponsored ad, you can use a unique hashtag to monitor the activity associated with the movement.

Hashtags for user-generated content:

These have been made especially for your clients. These are distinct from hashtags for products, brands, and campaigns because you, the business, have no control over what is posted. This hashtag will allow others to view unaltered and unsponsored images of your goods.

Community hashtags on Instagram for your industry: These are excellent for increasing your visibility among Instagram users in your field. If you knit, for instance, you might post in the #knittersofinstagram hashtag.
Photograph of a knitted scarf on Instagram with the caption “#knittersofinstagram”

Hashtags for events or conferences:

As a brand or company owner, you may use these hashtags to participate in the discussion surrounding a particular event or business conference.

Hashtags for cultural movements:

On Instagram, there are hashtags for activities like Black Lives Matter, LGBTQ+ Pride, and feminism (#BlackLivesMatter, #Pride, and #feminism, respectively). Use these hashtags to promote voices, disseminate knowledge, and establish your company’s position.
Use location hashtags to reach people in your neighborhood. Think of #atlantabakery or #hairsalonnyc.

Hashtag phrases: hashtags that inspire users, like #writeeveryday and #bebrave, can hint at what you do.
Individuals can participate in trending topics using daily, acronymic, and seasonal hashtags.

The best Instagram hashtags for people

Hashtag categories for individual Instagram accounts. Are you a personal Instagram user? Take a look at the hashtags you have access to.
Use these hashtags only in posts that are relevant to you personally. #selfie, Think #me, #vacation, #lovemyself and #lovemylife.
Daily hashtags: Each day’s hashtags typically have a specific topic, such as #workoutwednesday, #throwbackthursday, and #motivationmonday.
Think of hashtags with acronyms like #ootd (outfit of the day), #potd (photo of the day), and #tbt.
Holiday hashtags: Use the hashtag associated with that holiday to highlight how you’re spending a particular holiday, such as #DiaDeLosMuertos or #IndependenceDay.
You may use hashtags for phrases, cultural movements, events, and locations like businesses.

Best Instagram Hashtags

#love (2.1B posts)
#instagood (1.5B posts)
#fashion (1B posts)
#photooftheday (988M posts)
#art (888.6M posts)
#photography (864.7M posts)
#instagram 828M posts)
#beautiful (792.1M posts)
#picoftheday (692.8M posts)
#nature (696.4M posts)
#happy (670.9M posts)
#cute (659.7M posts)
#travel (613M posts)
#style (606.3M posts)
#followme (592.5M posts)
#tbt (588.3M posts)
#instadaily (581.2M posts)
#repost (557.3M posts)
#like4like (538.2M posts)
#summer (523.2M posts)
#beauty (492.6M posts)
#fitness (485.8M posts)
#food (475.3M posts)
#selfie (464.3M posts)
#me (463.9M posts)
#instalike (462.1M posts)
#girl (444.7M posts)
#friends (432.7M posts)
#fun (430.9M posts)
#photo (438.4M posts)
#smile (427.4M posts)
#family (411.9M posts)
#life (409.1M posts)
#music (398.6M posts)
#ootd (396.2M posts)
#makeup (368.7M posts)
#likeforlike (360.1M posts)
#likeforlikes (349.9M posts)
#model (336.2M posts)
#dog (333.1M posts)
#design (310.4M posts)
#follow4follow (300M posts)
#amazing (300.5M posts)
#lifestyle (305.3M posts)
#motivation (305.5M posts)
#sunset (299.5M posts)
#igers (294.9M posts)
#explore (318.1M posts)
#handmade (299.8M posts)
#nofilter (286.8M posts)
#beach (282.1M posts)
#foodporn (279.9M posts)
#instamood (269.1M posts)
#sun (266.2M posts)
#artist (271.1M posts)
#dogsofinstagram (297.9M posts)
#일상 (260.7M posts)
#cat (259.1M posts)
#drawing (256.2M posts)
#sky (251.1M posts)
#followforfollow (246.3M posts)
#f4f (245.7M posts)
#l4l (242.6M posts)
#hair (236.2M posts)
#flowers (233.3M posts)
#followforfollowback (239.2M posts)
#funny (230.9M posts)
#gym (227.1M posts)
#moda (228M posts)
#photographer (225M posts)
#likeforfollow (222.6M posts)

Other Instagram Hashtags:

#tagsforlikes (217.9M posts)
#wedding (223.3M posts)
#bestoftheday (215.4M posts)
#baby (217.7M posts)
#memes (219.7M posts)
#inspiration (218.4M posts)
#instafood (215.6M posts)
#vsco (206M posts)
#foodie (209.3M posts)
#vscocam (203M posts)
#instapic (203M posts)
#girls (201.5M posts)
#workout (197.9M posts)
#pretty (189.7M posts)
#yummy (187.2M posts)
#home (187.9M posts)
#fit (185.1M posts)
#party (182.7M posts)
#lol (180.5M posts)
#healthy (181.6M posts)
#naturephotography (186.4M posts)
#nails (185.5M posts)
#illustration (183.6M posts)
#landscape (179.4M posts)
#blackandwhite (177.1M posts)
#catsofinstagram (177.7M posts)
#cool (173.9M posts)
#puppy (176.1M posts)
#night (144.4M posts)
#catsofinstagram (177.7M posts)
#nails (185.5M posts)
#tattoo (165.3M posts)
#happiness (162.6M posts)
#instafashion (169.2M posts)
#work (144.1M posts)
#architecture (161.8M posts)
#japan (153.7M posts)
#weekend (148.7M posts)

Emerging Hashtags

New hashtags are developed daily, so staying on top of them might help your content reach a wider audience before they become overused. Here are some recent Instagram hashtags to think about utilizing based on our research:
#brandpartnerships
#tiktokcreator
#reelstrends
#2022trends
#2022predictions
#igreelstips
#viraltrends
#genzmarketing
#2022goals
#2022socialgoals
#thatgirl
#trendingsound
#engagementtips
#instagramnews
#2022calendar

Hashtags to Retire

You should regularly check your hashtag usage to ensure they are still relevant and useful. This list of hashtags to retire could harm the reach of your content because they are either shadow banned or overused with content.
#adulting
#beautyblogger
#dm
#humpday
#iphonegraphy
#mustfollow
#killingit
#desk
#mirrorphoto
#instasport
#direct
#always
#snapchat
#workflow
#kickoff
#brain
#tag4like
#thought
#valentinesday

Hashtag Use on Instagram: Best Practices

Although using hashtags on Instagram is straightforward and you should follow a few guidelines to get the most out of your hashtagging. Best practices are listed below under the frequently asked questions.

Can I use a lot of hashtags on Instagram?

The most hashtags you can use at once are thirty.
Most Instagram accounts use between one and three, with the average being eleven. Depending on your Instagram marketing objectives, you may use more or less. Better doesn’t always equate to more. Instagram advises users to use three to five hashtags maximum for each post.

Do I need to include hashtags in each Instagram post? Yes! You should, without a doubt.

Try to select hashtags that are as specific or specialized as you can. You have a better chance of being spotted by people who follow a hashtag if fewer postings are using it. Additionally, your post is more likely to receive interaction if the topic is very specialized.
My posts are comparable in every way. Do I have the option to utilize the same hashtags repeatedly?
No. If you repeatedly use the same hashtags, Instagram’s algorithm may penalize you and move your posts down the page, so they don’t appear for those tags.
Additionally, they may decide to ban your account because utilizing the same hashtags may give the impression that you are spamming users or, worse yet, an Instagram bot.

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